AV Team Insights

This year, Sony named Continua Interiors USA Integrator of the Year, recognizing a partnership grounded in trust and a shared commitment to excellence. While awards can sometimes read like a numbers game, this recognition reflects something deeper than volume. It signals the strength of long-term partnerships and underscores a consistent focus: choosing and delivering products that offer long-term value for our clients.

As Continua’s footprint as an AV integrator grows, we sat down with our Audio Visual team to get their perspective on what sets us apart in the dealer space. 

Turnkey Integration that Works.

Having a furniture team that understands AV tech, and a tech team that understands furniture, makes your project go infinitely smoother. Now imagine having both, working seamlessly as one turnkey partner.

The market used to treat furniture and AV as separate verticals. With hybrid work here to stay, AV integration is no longer optional. Every space needs video capability and achieving a truly effective workplace means furniture, architecture, and AV must function as one cohesive system. 

The disconnect comes from the fact that most tech companies don’t sell furniture and most furniture dealers don’t understand AV. A partner who truly understands both is rare. Continua eliminates that gap - by housing tech integration, furniture, and workplace strategy under one roof, we’re able to bring decades of integration expertise to every project from kickoff, offering clients a seamless, turnkey experience.

Practical Offerings Clients Actually Use.

We’re not a rinse, wash, repeat operation -  our teams stay on the cutting edge. Ninety percent of our business involves using best-in-class products from a diverse portfolio of leading industry brands.

Continua’s AV approach combines design strategy with practical tools and services, enabling us to deliver best-in-class solutions for clients of every scale and complexity.

Technology no longer follows the furniture layout but, instead, dictates it based on room function - tapered tables for sight lines, layouts optimized for hybrid participation, and room configurations designed around quality content and the people consuming it.

Experience centers: see it, try it, decide smarter.

Continua’s five experience centers - with Chicago and St. Louis among the newest locations and soon to be updated Minneapolis, Lincolnshire and Madison -  give clients something few competitors can match: real, hands-on demonstrations of integrated workplace solutions.

Because we have this big furniture showroom full of technology, we can demonstrate solutions instead of just emailing a PDF proposal with line items. Our approach is highly consultative: we talk through needs, then showcase solutions physically or virtually. That level of hands-on, tailored experience is unique to us.

Whether a client wants an in-person walkthrough, a virtual showroom tour, or a look at the space, the experience centers let teams test acoustics, camera angles, furniture sight lines, and room configurations before the final spec is locked in. As a growing brand, Continua is continually rolling out new activations and upgrades across our experience centers to better support our work and deliver enhanced client experiences.

While awards are gratifying, the true measure of our work is the experience we deliver to clients and end users. Continua provides cutting edge AV technology integration alongside furniture, casework, and workplace strategy. This unified approach reduces friction, accelerates deployment, and ensures a superior experience for everyone involved in the project and for those using the space for years to come.

Interested in seeing our solutions in person? Visit our Experience Centers for a demo, or reach out to the AV team to discuss your next project.